What’s prettier than little girls in princess outfits? Not these f*cking girls. According to one “princess” they’re not “The pretty f*cking helpless princess in distress” they are “pretty f*cking powerful and ready for success.” Strong, little and armed with a mouth full of choice words, these girls take sexism head on. “F-Bombs for Feminism: Potty-Mouthed Princesses Use Bad Word For Good Cause”, a viral video that hit the internet, was the adorable idea to spread awareness created by a online clothing company.
This video is from a clothing company called FCKH8 a company that sells clothing with anti- racist, anti- sexist and anti-homophobic slogans such as “Racism is not over but I’m over racism” or “Girls just want to have FUN-damental rights” and “Straight against hate.” The company is not a non profit organization but a profit earning company. However it does donate money to charities that are fighting against racism, sexism and homophobia. In their most recent video (“F-Bombs for Feminism: Potty-Mouthed Princesses Use Bad Word For Good Cause”) they donate 5 dollars to feminist charities from each purchase of clothing people buy.
This video is not their first shocking and humorous take on real world issues, but it’s one that received the most buzz about it.
From FCKH8, the raw yet cute video of little 6-13 year olds expresses the concern for the systematic issue of sexism that is plaguing today’s society. These young ladies use (the most vulgar word everyone knows) to ask the critical question of the video, “What’s more offensive? A little girl saying f*ck or the sexist way society treats girls and women?” The video addresses issues such as unequal pay which is as much as 23% less for women, because (as the girls put it) “for the exact same f*cking work.” These girls cuss about some scary issues such as rape and violence, stressing that ⅕ women will get sexually harassed or raped. These fierce “princesses” raise awareness on more issues than one and the over all video is a brilliant mixture of an humorous and vulgar approach while in a “girly” princess bubblegum pink setting, a great use of contrast for both raising awareness and marketing.